MAG Honorary Board Invites You To The First Annual Men’s Breakfast

Ray Hunt

Ray Hunt

Bobby Lyle

Bobby Lyle

Pete Schenkel

Pete Schenkel

John Scovell

John Scovell

Gerald Turner

Gerald Turner


The New Friends New Life Men’s Advocacy Group and Honorary Men’s Advocacy Board cordially invite you to the first annual Men’s Breakfast on Monday, May 21 from 7:15 a.m. to 8:45 a.m. at Dallas Country Club.

The breakfast will be emceed by Mike Doocy, Sports Anchor for Fox 4, and moderated by Tyler Clutts, NFL player and former Dallas Cowboys fullback. Clutts will moderate a four person panel with experts in various fields including: law enforcement, public policy, business, and survivor experience. The panelists will take a deep dive into debunking myths around sex trafficking, discuss specific issues bubbling up around trafficking and most importantly share how men can be a part of the solution in our everyday culture. 

Panelists  will include Victor Boutros, Robbie Hamilton, Chris Kleinert, and Jeoff Williams. 

Victor Boutros previously served as a federal prosecutor in the Justice Department’s Human Trafficking Prosecution Unit and trained law enforcement from different parts of the world on how to investigate and prosecute human trafficking. Boutros is the Founding Director of the Human Trafficking Institute and the co-author with Gary Haugen of The Locust Effect: Why the End of Poverty Requires the End of Violence (Oxford Press). 

Robbie Hamilton successfully completed New Friends New Life member program in 2007 and as a apart of her continued restoration she began serving as a Youth Mentor in our Youth Resource Center. Hamilton has been an independent hair stylist for over 20 years, and has had her current shop in Richardson for the last 14 years.

Chris Kleinert is CEO and President of Hunt Consolidated Investments, LLC, and Co-CEO of its holding company Hunt Consolidated, Inc. Kleinert is the current Men's Advocacy Board Chair and was a founding member of MAG. As an active member of the New Friends New Life community, Kleinert is passionate about bringing men together to stop this atrocity in our city. 

Joeff Williams leads the Criminal Investigations Division for Texas Department of Public Safety in the North Texas area. With over 25 years of combined military and law-enforcement experience, Williams supervises and oversees the Gang program, Special Investigations program, Drug program, and Human Trafficking programs in the DFW area.

For more information about our panelists or to register for the event, please visit the Men's Breakfast event page.

For sponsorship questions or more information, please reach out to Priya Murphy at

Youth Resource Center: Empowering Youth Towards Self-Sufficiency


The Youth Resource Center Manager, Sundal Ali, surveyed girls who have come to the Youth Resource Center (YRC) for services. Ali asked them to use one word descriptors or adjectives that  describe why they come to the YRC and what the YRC means to them. 

The girls used words like, "freedom, relaxed, safe, home, and peace" to explain how they feel.  Since opening the YRC, staff has tried to create a space where girls felt they were loved and cared for no matter what they were going through. We have purposely created an environment where the girls can come into a non-judgmental, supportive environment and feel loved by authentic  relationships. Safety, trust, support and empowerment are all core principles we strive to cultivate. 

We use trauma-informed care to partner along side our girls to help them in their  immediate and long-term needs, goals and aspirations. By allowing the principles of trauma-informed care to guide our interactions in the space, we are building rapport with the girls that drop by  our center. Girls can visit  the YRC three times before an official intake is performed to allow time for us to build relationships and trust.  During those visits, girls are provided with a space for emotional and physical safety along with food and clothing.

Our goal at the YRC is to meet girls where they are and show them the process to hope and healing doesn't have to be accomplished alone. Together, we are walking hand in hand to make the world a better place.

Click here for more information on the YRC.

New Friends New Life Announces selection of Kim Robinson as CEO

New Friends New Life is thrilled to announce the selection of Kim Robinson as CEO. Robinson was selected to take the reins of the expanding organization during a nationwide search, led by its executive board members. Kim’s official start date with New Friends New Life will be March 19. 

“After looking across the country, we were thrilled to find Kim in our backyard,” said Wendy Messmann, New Friends New Life Board Chair and Regional Investment Executive, US Trust, Bank of America. “Her dedication to serving girls and cultivating their best selves combined with her extensive experience in both nonprofit and corporate operations made her an obvious choice to lead New Friends New Life in this next era."


Robinson will take over the organization as it celebrates its 20th anniversary. As a part of this new era, New Friends New Life will be holding the first Men’s Advocacy Group Breakfast on Monday, May 21. This event will focus on the organization’s effort to mobilize men to take action against sex trafficking and exploitation, through a keynote speaker and expert panel. The 20th Anniversary Luncheon will be held on Friday, November 9.

Robinson’s resume spans more than 20 years of strategic planning, marketing, operations, and innovation in consumer goods and nonprofit sectors. Most recently, she served as the chief operating officer for Girl Scouts of Northeast Texas where she oversaw the planning and implementation of all mission-related activities for over 30,000 girl and adult members and volunteers.

During her time at Girl Scouts, Kim brought strategic leadership to the largest revenue generator for the council, the cookie program, generating year-over-year financial growth. Kim also provided oversight for the organization’s STEM Center of Excellence strategic plan including but not limited to, its programs, partners, operations, staffing and ongoing funding needs. 

Prior to joining Girl Scouts, Kim spent 18 years in senior brand management and operational roles with various organizations in Dallas including Frito-Lay, Dean Foods, and Highland Homes.

New Friends New Life is ecstatic to enter this next stage with Kim Robinson. 

Youth Resource Center: Grand Opening


January 11, 2018 was a special night for New Friends New Life as we celebrated the grand opening of our new Youth Resource Center in honor of National Human Trafficking Awareness Day. 

New Friends New Life welcomed community partners, donors, supporters and board members to experience first-hand the YRC’s inviting culture and joyful ambience. Guests experienced the intimacy of the space and saw a true home for healing. Each piece of decor that surrounds the YRC was carefully handpicked to include vibrant colors and youthful designs, purposefully cultivating a safe place for girls to relax. 


The significance of the Youth Resource Center is now more apparent than ever, with over 400 trafficked girls on the streets of Dallas each night. It’s because of your support that we are able to expand our efforts and continue fighting for women and girls in North Texas. 


Thanks to a partnership with the Governor's office, New Friends New Life has yet another tool for impacting real change. Our goal is for the YRC to help us recognize, recover, and restore high-risk, exploited and trafficked girls through holistic, trauma-informed care. At the YRC, we not only provide physical safety to girls ages 12-24, but we also offer counseling, case management and life skills programming.

The Youth Resource Center’s mission is to walk alongside those who are seeking help to say, “We see you and you are not alone.” 


The event was organized by Keana Meyer and Sally Ann Ellert

Photography: Kristina Bowman

Evolution: New Friends New Life Enters New Era

At the beginning of this year, the New Friends New Life board determined that the scope of the organization, our services and direction would expand to meet the growing needs of the North Texas region and beyond. 

Youth Resource Center

Part of this evolution included being selected by Governor Abbott to manage and launch a Youth Resource Center (YRC) for the trafficked girls in our community. We will open our doors this month to provide these girls a safe place to heal. Robbie Hamilton, who has worked with New Friends New Life for years, is stepping forward to serve as a Lead Survivor Advocate. A survivor herself, Robbie knows personally what many of these girls have endured and will be one of the first faces they see at the YRC. To find out how you can support the YRC through in-kind donations, please visit our registry.

Common Space.jpeg

Second Chance Jobs

Part of our programming is to restore dignity to survivors by providing them access to meaningful job opportunities where they can earn a living wage through the Second Chance Jobs program. Michelle McAdam, who has experience working in the Employment Department at the International Rescue Committee in Dallas, will take the reins of the initiative and expand the opportunities and life skills provided to survivors through partnerships with local businesses and nonprofits. Michelle will apply her hands-on knowledge to empower women to find meaningful jobs in our community where survivors can go on location and be equipped with important professional skills to enter the workforce. 

Next Level

New Friends New Life has been on an important journey bringing the issues around human trafficking to light and helping the survivors find restoration and healing. Through intense advocacy work and legislative support, the state of Texas has upped its commitment by establishing the first ever director of human trafficking prevention. Because of the generous donations provided by our community, NFNL stands ready to take this movement to the next level. 

To help navigate this evolution, Katie Pedigo has returned to conduct a national search for a CEO who will lead us into this next era. Our mission to restore and empower the trafficked teen girls and sexually exploited women and their children has never been more important. 

Click here to join us in the movement to let those who have been trafficked or exploited know that they are seen and their lives matter.


This Is 13

What did you look like when you were a 13-year-old? What were you doing at that age?

Did you know that 13 is the average age an American girl enters the sex trade? There is a simple way for you to use your influence to raise sex trafficking awareness around this staggering statistic to support trafficked teens…

Join New Friends New Life’s “This Is 13” campaign by:

1.       Sending a photo of yourself or loved one at age 13. If you do not have a digital file of your photo, just snap a picture of the photo using your smart phone and send to

2.       Similar to the Facebook filter for profile pictures created after the 2015 Paris attacks, New Friends New Life will add the filter shown on Shelly Slater’s photo below  and we’ll send the photo back to you.

3.       Post the filtered photo as your profile picture or as a post on Facebook or Instagram. 

Visit to learn more. 

Funds raised will help support the launch of New Friends New Life’s new Teen Programs, including a new Teen Center and 24/7 victim advocate response

This is Shelly Slater at age 13, the day she met Gloria Campos. 

This is Shelly Slater at age 13, the day she met Gloria Campos. 

Use this caption when you post your filtered photo on Facebook, Instagram or Twitter on September 14:

Facebook & Instagram: This is 13. The average age an American girl enters the sex trade is 13. Support @New Friends New Life’s trafficked teen program including a new teen center and 24/7 victim advocate response in Dallas. #ThisIs13

Twitter: #ThisIs13 Support @nfnlnews' trafficked teen program including new teen center & 24/7 victim advocates here:

Please consider inviting five (5) of your friends to join!

The goal is to raise $65K to help support our new Teen Programs

New Comprehensive Teen Program Launches this Fall


A recent report from the University of Texas estimates that there are approximately 79,000 minor and youth victims of sex trafficking in the state of Texas. Once recovered from sex trafficking, youth require specialized services, therapy, case management and a new community. If they are left unattended, they often become susceptible and vulnerable to be preyed on by traffickers again. Our team has been working hard to better meet the needs of our city’s trafficked youth.

This fall, we are excited to launch the Youth Resource Center (YRC) at New Friends New Life, in partnership with the Governor’s Office.

The YRC will serve as a safe place for youth to rest, meet their immediate needs, and build community with our staff and survivor leaders through regular programming and case management. It is our hope and vision to provide at risk and exploited youth a support network that can help them towards a new life.

Our new Youth Resource Center will be a place of healing, services, restoration, new friends and a new life for youth in our community who have been victimized.

Holistically, our services will include:

·          individual and group counseling

·          trauma-informed case management

·          life-skills development

·          weekly community activities (e.g., movement, art therapy)

·          educational support and assistance with GEDs

·          support group for parents of trafficked teens

To support the new Youth Resource Center, click here. We will also need in-kind donations such as kitchen appliances, iPhones, and computers. Please click here to give an in-kind donation.

New Friends New Life: 2017 Texas House Bills to Support

New Friends New Life Supports Legislation that Provides: Protective Provisions for Child Human Trafficking Victims, Expanded Relief for Child and Adult Victims of Human Trafficking and Harsher Penalties for those Buying Children. The following bills are currently before the Texas legislature and promote the positions articulated in the New Friends New Life Legislative Agenda. Please contact your local legislators and tell them to support these bills on behalf of victims and survivors of sex trafficking and exploitation! 

Human trafficking is modern-day slavery, and the Human Trafficking Hotline receives the 2nd most calls from Texas.

It is estimated that 1 out of every 5 human trafficking victims passes through our state. 

We aim to help tackle this growing epidemic by focusing on three main goals during this legislative session:

(1) providing protective provisions for child human trafficking victims;

(2) expanding relief for child and adult victims of human trafficking; and

(3) decreasing demand for sex trafficking

(4) request the lt. governor and the speaker of the house to create a joint interimcommittee to study human trafficking in Texas.

Proposed solutions to problems relating to these goals are presented below, with references to bills that are currently before the Texas state legislature that support them.

        I.            Provide Protective Provisions for Child Human Trafficking Victims

(1)  Problem: Children involved in sex trafficking are charged with prostitution offenses in some jurisdictions.

Proposed Solution: Establish support programs that divert rather than convict victims of sex trafficking and programs that educate minors on the risks and warning signs of sex trafficking.

Supporting Bills: HB 1218, HB 2645, SB 2039

(2)  Problem: Buyers of prostitution are difficult to prosecute.

Proposed Solution: Codify that buyers can be prosecuted for sexual acts with children, regardless of whether they knew the age of the victim.  Increase punishment for frequent buyers of prostitution services.

Supporting Bills: HB 29, HB 1808, HB 2960

     II.            Expand Relief for Child and Adult Victims of Human Trafficking

(1)  Problem: Trafficking victims are forced to do things that result in criminal arrests and convictions. Their criminal record then hinders them from receiving housing and employment opportunities.

Proposed Solution: Allow trafficking victims to request orders of nondisclosure or expunctions for convictions, not just successful completion of deferred adjudication, and for other offenses in addition toprostitution, including theft and drug-related offenses. 

Supporting Bills:  HB 269, HB 2509, SB 1165, SB 1504

  III.            Decrease Demand for Sex Trafficking

(1)  Problem: Currently, buyers of prostitution must offer to engage, agree to engage, or engage in sexual conduct for a fee or solicit another in a “public place” to be convicted of a crime. However, most trafficking activity occurs in private and/or on the Internet.

Proposed Solution: Eliminate the requirement for solicitation in a “public place" and focus additional attention on the growing sex trade online.

Supporting Bills: HB 29, HB 2020, HB 2960, SB 1569

(2)  Problem: People who purchase commercial sexual activity are not facing significant penalties.

Proposed Solution: Increase punishments for frequent buyers of commercial sexual activity and make it easier for them to be charged with a crime.

Supporting Bills: HB 29, HB 1218, HB 1666, HB 1667, HB 1808, HB 2020, HB 2529, HB 2960, SB 811, SB 1433, SB 1569, SB 1579

(3)  Problem: It is currently challenging for law enforcement to arrest and prosecute some traffickers and others who contribute to and benefit financially from prostitution.

Proposed Solution: Expand the meaning of “promotion of prostitution” to include traffickers and others who provide a person for prostitution service, operate or assist to operate a prostitution enterprise, or engage in other conduct designed to institute, aid, or facilitate prostitution so that they too can be prosecuted.

Supporting Bill: HB 2960

(4)  Problem: When individuals are charged with sexual offenses against minors, the statutes do not make it clear that offenders can’t defend themselves by saying that there was no real child involved or they did not know the child’s age.

Proposed Solution: Add language to notify defendants and jurors that individuals can be prosecuted regardless of whether the individual knows of the child’s age or whether the child actually exists.

Supporting Bills: HB 29, HB 1808, HB 2960, SB 1569 

2017 Luncheon Launch Party Celebrates This Year’s ProtectHer Award Recipients

Last week our board members, sponsors and staff gathered at the beautiful home of Lauryn Gayle and Tom White to celebrate the upcoming New Friends New Life Luncheon, and our 2017 ProtectHer Award Recipients - Airline Ambassadors International, United States Senator Rob Portman of Ohio, Governor Greg Abbott’s Child Sex Trafficking Team and Parish Episcopal School. The four recipients will be honored at the May 10 New Friends New Life Luncheon, 11:30 a.m., at the OMNI Dallas Hotel, for their visionary guidance and leadership in protecting the rights of women and children. The luncheon, featuring Joe Ehrmann as headliner, is chaired by Lisa Cooley and Tanya Foster and Honorary Co-Chairs Gail and Dr. R. Gerald Turner.

L to R: Associate Director of Strategic Development for  Governor Greg Abbott’s C hild Sex Trafficking Team, Alan Schonborn; 2017 Luncheon Co-Chair Lisa Cooley; Governance Board Chair Wendy Messmann; Men's Advocacy Group Board Chair Chris Kleinert; New Friends New Life Executive Director Kelly Cruse; and 2017 Luncheon Co-Chair Tanya Foster 

L to R: Associate Director of Strategic Development for Governor Greg Abbott’s Child Sex Trafficking Team, Alan Schonborn; 2017 Luncheon Co-Chair Lisa Cooley; Governance Board Chair Wendy Messmann; Men's Advocacy Group Board Chair Chris Kleinert; New Friends New Life Executive Director Kelly Cruse; and 2017 Luncheon Co-Chair Tanya Foster 

For our International ProtectHer award recipient, we selected Airline Ambassadors International for its work around the world training airline personnel about the warning signs of human trafficking. You may have read about one such Ambassador – Shelia Fedrick - in the news. Ms. Fedrick is a flight attendant trained by Airline Ambassadors International who identified a human trafficking child victim on a flight from Seattle to San Francisco. Thanks to Ms. Fedrick’s keen eye, courage and training, this teen girl is now safe.

2017 Luncheon  Honorary Co-Chairs Gail and Dr. R. Gerald Turner.

2017 Luncheon Honorary Co-Chairs Gail and Dr. R. Gerald Turner.

Our national ProtectHer award recipient is U.S. Senator Rob Portman, who is the founder and co-chair of the Senate Caucus to End Human Trafficking as well as the author of five federal anti-trafficking laws since 2012. He is a champion for legislation that prosecutes traffickers and helps restore victims.

L to R: 2017 Luncheon Co-Chair Lisa Cooley; 2017 Luncheon Launch Party Host,  Lauryn Gayle White ; and 2017 Luncheon Co-Chair Tanya Foster

L to R: 2017 Luncheon Co-Chair Lisa Cooley; 2017 Luncheon Launch Party Host, Lauryn Gayle White; and 2017 Luncheon Co-Chair Tanya Foster

Our state ProtectHer award recipient is Governor Greg Abbott’s Child Sex Trafficking Team, who is dedicated to bolstering Texas’ fight against child sex trafficking. Their study of the scope of child sex trafficking in Texas identified gaps in victims’ services and best practice solutions to fill those gaps.

LORI and Major Jeoff Williams, Texas Department of Public Safety

LORI and Major Jeoff Williams, Texas Department of Public Safety

Finally, our local ProtectHer award recipient is Parish Episcopal School, where our Men’s Advocacy Group was privileged to pilot the New Friends New Life manKINDness Project curriculum - a 60-minute interactive learning experience tailored to teen boys - about the importance of valuing and respecting women and girls. The goal of this curriculum is prevention and Parish stepped up to the plate and said we want our young men to be a part of that. Head of School Dave Monaco and Former Head Coach Scott Nady championed this issue among Parish students and their parents, and helped the Men’s Advocacy Group bring a well-tested curriculum to our  community.

We are so grateful to our 2017 luncheon chairs, board members, sponsors, launch party hosts and ProtectHer award recipients for supporting the mission of New Friends New Life and standing up for victims of sex trafficking and exploitation.

"Sex Trafficking is a Human Rights Issue" - Our Dallas Morning News Op-Ed In Support of Resa Woodward

Resa Woodward is a victim of a crime.  A person is a victim of sex trafficking when another person, a pimp or trafficker, uses violence, threats, lies, or coercion to compel her into commercial sex acts against her will. A person forced to work in pornography falls into this victim category.

It took tremendous determination for Ms. Woodward to overcome trauma, become a teacher and improve her life.  She should be applauded for her courage, yet is being penalized for something she was forced into decades ago.  

Sadly, working with trafficking victims for 19 years, we hear this story often.  Victims are blamed for abuse and few are given the opportunities needed to rebuild their lives. We have seen personally at New Friends New Life that holistic services can help victims overcome trauma so they can achieve a second chance at life, which, like Ms. Woodward, they deeply deserve.

Sex trafficking is a horrific form of abuse that happens daily to women in our community. But it is not a women’s issue; it’s a human rights issue. We must treat victims of this crime with encouragement and dignity. They are not criminals; the ones who benefit from their abuse are.

Kelly Cruse, Executive Director of New Friends New Life

Chris Kleinert, Chair, Men’s Advocacy Group of New Friends New Life

MAG Men Serve It Up Again!

The tradition continues! On February 1, MAG men delivered a unique night of celebration and fine dining to girls and women receiving aftercare services from New Friends New Life. Following Brett Pedigo’s (MAG Board ’15) inspirational words, 10 MAG men mobilized to serve a 3-course meal to over 40 women and teen girls. MAG men closed the event with a Valentine’s gift presentation and flowers for each attendee. It was MAG’s honor to serve and based on the response from our guests, our skills are getting sharp and the night was a huge success. Thank you to the MAG Men 10!  Special thanks to underwriters Mike Studer (MAG ’16) and Jim Barnett (MAG ’16).

CJ and Melissa Winslow of FoodTronix and MAG Men Bill Morse, Mike Studer, Phil Campbell, Bret Pedigo, Monty LEWIS, Colby Langford, Dr. Terrence Autry, Dr. George Ball, Stephen Pryor, Jim Barnett (not pictured)

CJ and Melissa Winslow of FoodTronix and MAG Men Bill Morse, Mike Studer, Phil Campbell, Bret Pedigo, Monty LEWIS, Colby Langford, Dr. Terrence Autry, Dr. George Ball, Stephen Pryor, Jim Barnett (not pictured)

manKINDness Project High School Curriculum Reaches Over 250 New Students

JJ Pearce and Richardson High Schools became the most recent schools to complete the manKINDness Project High School curriculum for boys. Representatives from the Department of Public Safety joined Bill Morse last week to engage 253 student-athletes in a positive prevention conversation about human trafficking. The dialogue helped each young man understand the power he possesses through his voice and thoughts that translate into words and attitudes toward girls and women. To date, 331 high school boys have completed the training.

Human Trafficking Prevention Month Updates

This month, New Friends New Life has been busy collaborating with the community to create solutions that support survivors and address the demand for this horrific crime. Below are a few highlights:   

  • Having successfully launched the New Friends New Life manKINDness® Project last fall at Parish Episcopal School and Hillcrest High School, New Friends New Life's Men’s Advocacy Group is gearing up to train hundreds of student athletes in the Richardson Independent School District starting this month.
  • New Friends New Life staff participated in the Denton County Human Trafficking Coalition Expo with other agencies, organizations, and ministries to spread awareness in the community about human trafficking.
  • In preparation for Texas’s 85th Legislative Session, New Friends New Life hosted meetings with Representative Tan Parker, law enforcement, SMU’s Hunter Legal Center for Victims of Crimes Against Women, and district attorneys from across the state to discuss proposed legislation to better support survivors and prosecute traffickers and buyers.
  • New Friends New Life co-sponsored Human Trafficking Advocacy Day on January 25 to thank legislators for their dedication to the cause, and urge them to make human trafficking a priority issue during the 85th Legislative Session. 


MAG Men Set to Continue manKINDness® Service

MAG men designed this first of its kind dinner program for the women attending New Friends New Life’s Wednesday Night Program. MAG will host four themed dinners in 2017 with the first being February 1. Up to 10 men can participate on the night of the event from 5:15PM to 7:15PM. Can’t attend this time? No problem! We are also seeking volunteers to help underwrite a small gift for the 40 New Friends New Life members to be served on February 1. Contact Bill Morse (214-965-0935 or and be a part of this special night of manKINDness®.  

Speakers’ Bureau Seeking Opportunities

The MAG Speakers Bureau is designed to go most any place at most any time to bring sex trafficking and exploitation related education and awareness to our community. You can help make this happen by taking just a few minutes. Call or send your leads and contacts to Bill Morse at 214-965-0935 or  Here are just a few examples of venues that we hope to reach:

Social Clubs & Groups
Corporate Events
Conventions/Special Functions
Law Enforcement
Board Meetings

manKINDness® Education Curriculum Slated for All RISD High Schools

With direct participation and support from Dr. Clayton Oliphint (MAGBOD ’15), MAG was able to secure a late November agreement with the Richardson Independent School District to present the manKINDness® Education Curriculum at each of its four high school campuses: Berkner, Lake Highlands, Pearce and Richardson. Dates are set. Training begins in January. Several hundred male student-student athletes from the football teams will participate. Some coaches are interested in expanding participation to all male athletic activities.

The success of this outreach was not possible without the kindness of a No Harm Network member who introduced Bill to Leslie Slovak, RISD’s athletic director. Ms. Slovak embraced the idea, gained coaches’ support and later secured approval from RISD administration. However, the extra point on this score came at the hands of Dr. Oliphint who arranged and attended a meeting with Pearce’s first-year Head Football Coach David Collins who was representing fellow District coaches. Dr. Oliphint and Bill discussed program details and possibilities with Coach Collins as well as addressed his and other RISD football coaches’ questions. Following a district coaches meeting, Berkner High School Head Football Coach, Jim Ledford wrote: “we are in total agreement with the direction you are going with this presentation.”


Click to learn more about the Richardson Independent School District schools and the men (head football coaches) who are committed to being more than a coach to our future’s men. To paraphrase Coach Collins: “as football coaches in North Texas, we take very seriously the influential position we’re in. We have chosen to be a positive instrument in our boys’ lives which naturally entails helping to build character on and off the field. This program fits well within that scope.”

Twelve MAG Members Preparing to Help Share the New Friends New Life Message

The purpose of the training course is to equip attendees with the information and tools necessary to make informed public presentations on behalf of New Friends New Life and MAG. The course is designed for new members involved with the newly formed MAG Speakers’ Bureau. While any MAG member is welcome to participate, December training sessions are full. The class will be offered periodically throughout the coming year.  Know a venue to take our message? Church? Social club? School or Team?  Contact Bill at or by calling 214.796.0935 x307. 

No Harm Network Membership Drive Planned for National Human Trafficking Prevention Month

In November, the MAG Board endorsed an enhanced membership/enrollment strategy aimed at accelerating the growth of No Harm Network membership in 2017.  The No Harm Network exists to increase awareness in the business community about human trafficking and the role that business policies and culture can serve in protecting teen girls and women from the harm of sex trafficking and exploitation.

The enhanced approach seeks to increase businesses’ awareness and education about sex trafficking and exploitation within the organization as a requisite for membership. The enhanced membership parameters require organizations to allow MAG to provide employee education/awareness training about sex trafficking and exploitation, and how everyday business practices can be part of the solution. Organizations must also display the No Harm Network emblem on the company website. 

While the original Network membership requirements obligated organizations to pledge adherence to specific policies and practices that did no harm to victims of sex trafficking, the new strategy includes educating organizations about said policies and practices.

Despite changes to our membership strategy, the key to growing the Network continues to be active involvement from our MAG members.  Members can help in numerous ways including personally recruiting organizations for membership, introducing organizational decision makers to MAG contacts, promoting the Network among colleagues, and so on. In coming weeks, MAG members will receive an updated No Harm Network packet with talking points, key information, and a new video short to facilitate MAG members’ support of the campaign. If each MAG member delivered just one (1) Network candidate, we could raise an incredible and indelible voice within the Dallas business community.

Already have business candidates for outreach? Got other ideas? Contact Bill at or 214.965.0935 x307.


Chronology of the Men's Advocacy Group

Below is a brief overview of the Men's Advocacy Group history as of November 18, 2016: 


•    New Friends New Life’s Board of Directors approves launching a  Men’s Initiative
•    Executive in Action consulting team’s organization, design and deployment recommendations for men’s group endorsed by Board of Directors (Sep) 
•    Chris Kleinert named founding Chairman of unnamed men’s Board (Dec)


•    New Friends New Life hires first male staff in its then 18-year history (Jan)
•    Seven-member Executive Committee for men’s group board formed to create men’s group mission and recruit men’s Board directors (Feb)
•    MAG accepts new role of announcing ProtectHer Award recipients annually (Mar)
•    Chairman Kleinert announces founding 20 members of men’s board (May)
•     Inaugural men’s Board of Directors meeting held (Jun)
•    Men’s board adopts “Men’s Advocacy Group,” a.k.a. MAG, as group name (Aug)
•    MAG Board concludes extensive foundational education process on sexual exploitation and sex trafficking which featured professionally-guided tours through high trafficking areas in the Metroplex (Aug)
•    MAG Board formally adopts mission statement that focuses on advocacy, legislation and corporate engagement (Nov)


•    No Harm Network Campaign begins; first member enrolled (Apr) 
•    MAG Membership Campaign begins (May)
•    Inaugural Onboarding Training of new Members held (Aug)
•    MAG starts 60-day pilot of manKINDness® High School Education curriculum (Aug)
•    First new Members Meeting (Conference) held (Sep)
•    MAG featured in its first onsite organization training event at DART (Sep)
•    MAG conducts first man manKINDness® High School Education program at Parish Episcopal School in Dallas (Sep)
•    MAG Board strikes accord with Boy Scouts of America to create and pilot a first of its kind education program for boys and girls of BSA (Oct) 
•    New Members engage in first group event by hosting a “dinner experience” for New Friends New Life survivors (Nov)
•    MAG conducts first awareness presentation at a middle school (Nov)